This just in - The 2011 Estée Lauder Model Search begins this April for the next Malaysian 'IT' Girl.

The main criterias for this year's search revolves around the concept of Pure Color, with colors being the main tool for igniting each girl's beauty & personality. Estée Lauder will be on the lookout for the TWO women who embodies the spirit of Pure Color - fun, glamorous, confident, elegant & modern.


Save the date : April 25th 2011 - that's when the search starts

Before I start on how you can go about to apply and be in the running, here are some highlights of what the winners will get:

- Overnight fame

- 10 Finalists will be given a two-day catwalk training by Andrew's Models catwalk experts

- Both winners from each category (A & B - more on that later) will take home Estée Lauder products worth RM12,000; an all-expenses paid 6D/4N health and beauty tour package for two to Korea worth RM8,000; a six-page beauty spread in Cleo, Cosmopolitan, The Malaysian Women’s Weekly and Cittabella; two Carven Ong creations worth RM4,600; a model’s portfolio from New Look Photo Studio worth RM2,000; a Miko Hair Studio voucher worth RM1,000; Andrews Models modelling classes worth RM2,500; and a Canon Digital Ixus 220HS camera worth RM1,000.

There are more prizes to be won by subsidiary winners & also voters who can guess the winners of the search. There's a lot for everyone to win.

Now, how does one apply?

You first have to decide if you're in Category A (ages 29 and below) or Category B (ages 30 and above).
Make your way to any one of the roadshows at the listed venues below:

25th April to 1st May: Metrojaya Mid Valley Centre Court, KL (03 2284 8422)

9th to 15th May: Parkson Mahkota Parade Concourse, Melaka (06 282 7123)

18th to 23rd May: Jusco Kinta City, Center Court, Ipoh (05 549 5266)

25th to 30th May: Parkson 1 Borneo Concourse, Sabah (088 484 436)

8th to 12th June: Jusco Queensbay Concourse, Penang (04 641 1108)

15th to 19th June: Parkson 1 Utama, LG Oval Concourse, PJ (03 7726 2377)

28th June to 3rd July: Jusco Tebrau City, Center Court, JB (07 355 4593)

5th to 11th July: Suria KLCC Concourse, KL (03 2382 0600)

Contestants are required to purchase the Estée Lauder Model Search 2011 Package for RM300 that entitles them to an entry form, a full makeover by an Estée Lauder Makeup Artist, wardrobe styling by Carven Couture, professional hair styling by Miko Galere, photography session by professional photographers, one instant A4 photo emulating a magazine cover and RM250 redemption voucher for Estée Lauder products.


So all you smexy, beautiful ladies should get ready to be the next Estée Lauder top model and prove to the world that you not only have the looks, but the inner beauty & grace to go with it.

More info will be up soon on www.esteelaudermodelsearch.com.my


Best of luck ladies! :)

xxx